Task
Piv Zenit makes narrow-beam Zenit series searchlights, mounts and autonomous power supplies for site security, search and rescue and industrial tasks.
The company needed not a website “for show”, but a tool that looks stronger than competitors and helps get requests: focused on the product, trust and convenience for the buyer.
What was done
- A fast catalogue with detailed product pages: specifications, photos and everything needed to make a purchase decision.
- A premium style with the brand's character — the website looks stronger than competitors from the first screen.
- Smartphone adaptation: the catalogue and forms are easy to use on a phone.
- Request forms with spam protection.
- An SEO base for promotion in Yandex and Google.
- No heavy page builders or mandatory paid plugins — the website is fast and needs no subscriptions.
Desktop version
Mobile version
Result
2–3 requests a day the company gets with ads running in Yandex
The result is not just a good-looking website, but a full-fledged tool for attracting clients.
A website should not just represent a business online, but help it sell — that is the principle it was built on.