Task
Anton Porkhun is a Scrum Master, business consultant, head of the IT committee of the Delovaya Rossiya SRO and a speaker at BIM/TIM forums. Serious expertise — but no website that could “sell” it.
The task: a turnkey selling landing page for Yandex Direct ads — a flow of requests from businesses that need to adopt AI systematically with Scrum. The difficulty was positioning: an SME owner and the director of a large company read the same website, and each has to recognise themselves.
What was done
- Analysis of the niche, competitors and ad logic for B2B services, a prototype in Figma: every screen answers a question of a “cold” visitor.
- Dark design — graphite, blue, white: restrained, high-tech, prestigious.
- Structure: USP, pain points, the Scrum solution, expertise, ways of working, pricing, case studies, reviews, media publications.
- Three pricing packages and four pop-up forms for different entry points — a call, a checklist, each package.
- WordPress + Elementor Pro, CSS animations, a touch-friendly reviews slider.
- Mobile version with a reworked layout, tested from 320 px.
- SSL, domain email, basic SEO, UTM tags for Direct.
Desktop version
Mobile version
Result
The result is a selling tool tuned for one job: turning Direct clicks into call requests. The first screen removes the main fear of a B2B client — a free 15-minute call with no obligations.
Three packages help the audience choose a format themselves. Anton said that for the first time he felt that “the website says what I say at meetings”.
