Task
The law firm had no system for getting wholesale requests online:
sales came through personal contacts, repeat orders and Avito.
New wholesale buyers came rarely and by chance.
The client put the task this way: “I want clients to find us on their own
and leave requests, so the manager works with warm leads.”
What was done
- A structure for the wholesale buyer: products with specifications, terms of cooperation, minimum batches — everything a wholesaler checks before the first call.
- Quick price list request: a short form instead of “call us” — wholesalers compare several suppliers and don't like to call first.
- A technical base for Yandex Direct: landing blocks for ad queries, fast loading, forms ready to receive ad traffic.
Desktop version
Result
7–10 requests a month from the website with ads running in Yandex Direct
According to the client, the website paid for its development in the first month of ads.
The key here is not “nice design”, but the combination: the right structure for a wholesaler + ads
landing on prepared pages.
